Agenda

GAIN A RENEWED ENERGY AND FOCUS

Monday, June 15th

1:00pm Welcome Sheila Mitchell, TABS
1:15pm Keynote–The Boarding School Landscape Pete Upham, TABS Executive Director
2:15pm Break
2:30–3:30pmGuided Panel–Marketing and Admissions
Working as One

How to be strategic in how your role supports and drives your school's ambitions for innovation and growth
Facilitator: Sheila Mitchell, TABS
Panelists from Marcomm + Admissions

Tuesday, June 16th

12:45pm 15-minute Recap of Yesterday's Content & Group Review of Discussion Board Michael Shaver, TABS
1:00pm7 Practical Strategies for Marketing Professionals Developing a Marketing Framework: Planning, Calendar, Briefs, Proactivity, Decision Making and Focus
Jeff Slater, The Marketing Sage
2:15pm–3:15pm Case Study
Breakouts in small groups
& reporting back to larger group
Facilitator: Jeff Slater
3:15pm Break
3:30–4:14pmBetter than Before
Facing the facts and forging the future. A high-level look at how people are feeling, thinking and acting amidst a pandemic.
Lisa Gearhart, St. John & Partners

Wednesday, June 17th

12:45pm15-Minute Recap & Group Review of Discussion Board Michael Shaver, TABS
1:00pmPrioritize the Allocation of Resources
Unlock the capacity of time, budget, talent and technology
2:00pmPutting It Into Practice
Crafting Your Marketing Plan–Statement of strategy, state of the function, urgency drivers, functional initiatives, critical assumptions
Sheila Mitchell, TABS
3:00pmBreak
3:15–4:00pmRegroup/Reflect
Know when and how to revisit and adjust the plan as conditions change
4:00–4:30pmClosing Remarks/Feedback/Next StepsPete Upham, TABS

*Schedule is subject to change 

Included for Every Attendee at the Marketing Retreat:

One hour of consulting time with Jeff Slater at your convenience as follow-up with your marketing questions or ideas. Consulting time available through December 31, 2020.

Plus: 5 hours of Coaching with a combination of Sheila Mitchell and Michael Shaver – yours to schedule through December 1, 2020. Complete your Marketing Strategic Plan with help from us one hour per month!

Plus: TABS Marketing Retreat Community Google Discussion Group to collaborate with this community

For questions about content or covered topics, please contact Sheila Mitchell

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