GAIN A RENEWED ENERGY AND FOCUS
Monday, June 15th
| 1:00pm | Welcome | Sheila Mitchell, TABS |
| 1:15pm | Keynote–The Boarding School Landscape | Pete Upham, TABS Executive Director |
| 2:15pm | Break | |
| 2:30–3:30pm | Guided Panel–Marketing and Admissions Working as One How to be strategic in how your role supports and drives your school's ambitions for innovation and growth | Facilitator: Sheila Mitchell, TABS Panelists from Marcomm + Admissions |
Tuesday, June 16th
| 12:45pm | 15-minute Recap of Yesterday's Content & Group Review of Discussion Board | Michael Shaver, TABS |
| 1:00pm | 7 Practical Strategies for Marketing Professionals Developing a Marketing Framework: Planning, Calendar, Briefs, Proactivity, Decision Making and Focus | Jeff Slater, The Marketing Sage |
| 2:15pm–3:15pm | Case Study Breakouts in small groups & reporting back to larger group | Facilitator: Jeff Slater |
| 3:15pm | Break | |
| 3:30–4:14pm | Better than Before Facing the facts and forging the future. A high-level look at how people are feeling, thinking and acting amidst a pandemic. | Lisa Gearhart, St. John & Partners |
Wednesday, June 17th
| 12:45pm | 15-Minute Recap & Group Review of Discussion Board | Michael Shaver, TABS |
| 1:00pm | Prioritize the Allocation of Resources Unlock the capacity of time, budget, talent and technology | |
| 2:00pm | Putting It Into Practice Crafting Your Marketing Plan–Statement of strategy, state of the function, urgency drivers, functional initiatives, critical assumptions | Sheila Mitchell, TABS |
| 3:00pm | Break | |
| 3:15–4:00pm | Regroup/Reflect Know when and how to revisit and adjust the plan as conditions change | |
| 4:00–4:30pm | Closing Remarks/Feedback/Next Steps | Pete Upham, TABS |
*Schedule is subject to change
Included for Every Attendee at the Marketing Retreat:
One hour of consulting time with Jeff Slater at your convenience as follow-up with your marketing questions or ideas. Consulting time available through December 31, 2020.
Plus: 5 hours of Coaching with a combination of Sheila Mitchell and Michael Shaver – yours to schedule through December 1, 2020. Complete your Marketing Strategic Plan with help from us one hour per month!
Plus: TABS Marketing Retreat Community Google Discussion Group to collaborate with this community
For questions about content or covered topics, please contact Sheila Mitchell